introduction
milestones
team
CORPORATE SPIRIT
In 2019,Peacebird men is featured in New York fashion week again.
PEACEBIRD made two appearances at New York fashion week in February and Paris fashion in September.
Launch the strategy:Fashion Driven,Data Driven,Omni Driven.
LED’in held a new fashion show in Shanghai exhibition hall.
Peacebird closed with sales of 917 million RMB on “11·11”2019,making it the only fashion garment company with three major brands all exceeded 200 million RMB sales.
PEACEBIRD made its debut at New York Fashion Week as a model Chinese fashion brand;
Introducing Petit Avril , PEACEBIRD LIVING, MiniMini and other new product lines;
Peacebird Gets Listed, Making First Fashion Enterprise in China Listed on A-Share Market in 2017
An appealing lineup of handsome national idols and cool magical music triggered the super brand power in the carnival electronic music forum of the 1st Birdy Music festival.
Peacebird Becomes a Partner of Alexis Mabille, a French Haute Couture Brand.
PEACEBIRD IPO application was accepted by CSRC for consideration (China Securities Regulatory Commission);
The brand AMAZING PEACE was launched in a style featuring high grade, fashion and entry luxury;
The New logo of PEACEBIRD was launched, symbolizing PEACEBIRD revealing its shining flame in the starry night of fashion.
PEACEBIRD established a joint venture to market MATERIAL GIRL, a popular US urban brand for girls in China;
The E-Commerce SBU of PEACEBIRD was awarded the title of “Model E-Commerce Company for 2013-2014” by the Ministry of Commerce;
PEACEBIRD completed its share-holding system reform and get renamed from Ningbo Peacebird Fashion Women Co., Ltd. to Ningbo Peacebird Fashion Co., Ltd.;
The brand “Mini Peace” was created and launched onto kids’ wear market;
PEACEBIRD invited strategic investor, injecting fresh vitality into the company;
PEACEBIRD was elected as one of “Best Employers in Chinese Clothing Industry”;
PEACEBIRD was recognized as a “National Well-known Trademark” by the General Administration for Industry and Commerce;
Magic Fashion Company was founded, starting PEACEBIRD’s e-Commerce;
The brand “LED’IN” was created with a “sweet, elegant and lively style”;
The Brand PEACEBIRD MEN was re-positioned and experienced a full transformation into a “fashionable and elegant Asian style”;
PEACEBIRD WOMEN was re-positioned and experienced a full transformation into a “fashionable and energetic Asian style”;
Mr. Zhang Jiangping and his associates chose the free, happy and elegant peace dove as the prototype of their brand and created the brand “PEACEBIRD”.