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    When Urban Space Embraces Youth Fashion –

    How Peacebird Continues to Innovate after Successful Transformation

    Birds are free, fearless and fly out of their own will. That’s what has been inspiring Peacebird in their efforts in continuing edge-cutting innovation and subverting stereotypes following the notion of "Chinese Design.” This year, Peacebird ushered in the opening ceremony of its new headquarters building.  After the successful reserved development and transformation of its brand in recent years, Peacebird is now thinking about how to continue to build a future-oriented fashion retail enterprise with the Chinese spirit that better meets expectations of young people.



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